Samsung may have Watch Red Mother in law Onlinea cult situation on its hands.

At the close of Samsung's Galaxy Unpacked event held Wednesday in New York City, the tech giant had its employees stand up, smartphones raised to the sky, and march out of the auditorium.

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SEE ALSO: Samsung rises again: Can the Galaxy S8 erase the disastrous Note 7?

It was, in a word, odd.

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A powerful statement, I guess, if you're moved by tech employees rising up to shill smartphones.

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