Dracula only comes out at night and Super Virgin (2012)apparently so does its marketing.

A new BBC miniseries in the UK called Dracula (also streaming on Netflix outside the UK) arrived for the new year and with it some creative billboards.

What looks like a random assortment of bloody stakes plunged into a white backdrop on billboards in London and Birmingham transforms into shadow art as the light of the day disappears. A familiar face then emerges with help from strategically placed projected lights.

Take a look at a time-lapse that went viral to get the full effect:

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It's Dracula!

Sunlight is notoriously known to kill the vampire, so this design makes a lot sense. The show, from the team behind Sherlock, features three 90-minute episodes. In front of the billboard is an enclosed blunt object with the instructions, "In case of vampires, break glass."

BBC Creative is behind the shadowy billboard. The agency told design publication The Drumthat the transformative work is supposed to invoke the dark-humored show, which is an adaptation of the vampire legend.

And hey! If you're looking for other cool shadow art, check out the work of artist Kumi Yamashita.