The Watch In the Cut (2003)slithering snake body parts taking center stage on Taylor Swift's social media feeds this week may seem mysterious, but if you've been following the pop star's beefs, the message is clear.

Swift is turning the symbol her enemies have used to vilify her into marketing gold. You want to call her a snake? Well, watch this snake bite.

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Everyone knows something is coming, maybe a single, an album, some sort of announcement, since Swift wiped her social media profiles clean and posted only three grainy snake videos on consecutive days this week. All the speculation has made Swift's name rattle loudly across the internet.

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But why did the singer known for sparkly dresses choose to identify with the biblical equivalent of the devil to tease her next move? Three words for you: Calvin, Kim, Katy.

Swift's suffered a barrage of social media hate in the form of the snake emoji since last July when in the span of one week her beefs with ex-boyfriend Calvin Harris, Queen Bee Kim Kardashian, and Cold War enemy Katy Perry were brought to a boil all over again.

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First, Harris. After the hit-making DJ and Swift broke up, Swift's team revealed that she co-wrote the popular Harris/Rihanna earworm "This is what you came for." Harris took the move as an affront and in a now-deleted tweetstorm on July 13, 2016 said Swift needed "someone new to try and bury like Katy ETC but I'm not that guy, sorry." As a result Harris' and Perry's fans started hissing at Swift in the form of the snake emoji.

Four days later, Kardashian, wife of fellow Swift-hater Kanye West, tweeted about National Snake Day, punctuating her missive with a snake's nest of emoji. She also directed fans to watch her Snapchat story to hear a recorded conversation between West and Swift that she says exposed Swift as a fraud.

Remember, this was back during the brouhaha over Famous, the song with these lyrics: "I feel like me and Taylor might still have sex/ I made that bitch famous." Swift's reps had denied West called her for approval, which she kinda, sorta gives in the leaked audio.

Then came even more snakes. So many snakes, her fans tried to reclaim National Snake Day for their own, tweeting sentiments like:

Her Instagram comments turned into so much of a snake pit the company intervened. Instagram created a new feature to filter out negative comments and used Swift's snake problem as a guinea pig. And voila, the snakes were vanquished from her Instagram.

But now Swift brought the reptiles back on her own. She's reclaimed the snake for herself.

Hiss, hiss, bish.


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